When I started at WordStream in 2013, I was well aware that I would spend my first few weeks preparing for the AdWords certification exam. Although I was thrilled to have a job at a thriving Boston-based start-up, I didn't even come close to Image Masking being thrilled at the thought of taking a test. At the time, my AdWords knowledge was slim to none. I didn't understand what a negative keyword was and I didn't know what the AdWords interface looked like. But the idea of failing made my Image Masking shoulders tense. I've never been one to take tests... The AdWords certification test gif saying "what else does PPC stand for?" I knew that if I failed the exam on my first attempt, I would start my new job with a wave of embarrassment, so I took it upon myself to overstudy, even coming into the office on a Sunday.
And phew, I succeeded. I recently took the AdWords certification test again and passed, but I was somewhat surprised when I felt Image Masking puzzled by some of the questions. I kept wondering: Well, both answers might be correct, but which is more correct? What is the formula for this metric again? Some of the questions seemed unexpected and unrelated to my daily life. For those of you who are considering getting your AdWords certification or looking to recertify, I've created this guide to provide everything you need to know about the process, as it has changed drastically over the past Image Masking few years . Before we go too far in this guide, you should probably ask yourself… Do I need to be certified? Opinions tend to vary on whether certification is worth it. WordStream PPC pro Caleb Hutchings shared his opinions in this controversial article: Why Google AdWords Certification Doesn't Matter.
To say the least, the post got a lot of positive and negative feedback. Although I wish to remain somewhat neutral on the subject, I totally agree with Image Masking Caleb on this statement: "Anyone who gets to the point of taking the AdWords exam should already know the benefits it can bring to the company." Well said, Caleb, well said.