Advertising has to keep up. This is the case of connected television , a service that 57.5% of spanish internet users are already using. To develop a Israel Phone Number List digital content advertising strategy that makes sense for our brand, the first thing we need to consider is what is the attitude of consumers about receiving advertising through a particular medium. Recently, a study by npeople has been published and broadcast by iab spain, sponsored by agiletv and smar+, which analyzes the situation of the connected television market in our country. Let's see Israel Phone Number List what their conclusions are. Do you want to know the 222 digital marketing trends and predictions that will change
The landscape of our sector in 2022 ? Click here Israel Phone Number List and download the free ebook that we have prepared for you with all the information. Connected Israel Phone Number List television what is the state of advertising in audiovisual digital content-1advertising and connected television when we talk about digital advertising on connected television, the first thing we have to Israel Phone Number List be very clear about is that there is a big difference in the attitude of users towards advertising on paid and free platforms. Unsurprisingly,
Users are much more receptive to advertising on free platforms . On a scale of 0 to 10, users reported an average tolerance of 6.3 for advertising on free Israel Phone Number List connected tv platforms. On the other hand, if the advertising is inserted in connected pay television, the acceptance figures drop to 3.8 and 25% of users define themselves as completely intolerant (0 points out of 10). Acceptance of advertising on free platforms 34.6% of users willingly Israel Phone Number List accept the presence of advertising on free connected television platforms (score from 9 to 10). 44.6% are indifferent to advertising (score from 5 to 8) and 20.8% reject it (score less than 5). Among users who reject advertising