But how do we design and develop emails to suit every difference, every individual? It is surely impossible! The truth is, it's impossible , so we need to decide on a first step that's as inclusive as possible. As an industry, we have already begun to establish this first step. We use semantic elements, such as title and paragraph tags, to describe the content of our emails, so that subscribers using assistive technologies like screen readers can distinguish one type of content from another. We set a minimum font size of 16px, so more subscribers can read the text. We select foreground and background colors with enough contrast to ensure text is clear and readable. But the first step is just that.
What's next for accessibility in email? How can we create emails that are easy to read and easy to interact with, for more people? I thought the next step was to give subscribers the autonomy to configure their own experience, and since email is primarily E-Commerce Photo Editing Service a medium of text, that autonomy should focus on typography, size of the text and the contrast in particular. While there are built-in solutions in most operating systems to adjust text size and contrast, most don't work well in the inbox. Apple's iOS allows users to increase the font size system-wide, but generates emails like this from Spotify (which by the way makes great emails!) : Operating systems and browsers that allow zoom levels, using the + and - keys, exhibit similar inconsistent behavior.
So if these built-in settings aren't delivering the experience our subscribers need, how about building them into the emails themselves? Enter the Accessibility Switch Solution Using interactive email techniques, I created the Accessibility Switch, which made its first appearance in the fourth edition of my email, Type E. It included a button to enlarge the text size, a button to reduce the text size, and a button to invert the email color to create more contrast. The accessibility switch, as presented in Type E: 04. The problem of accessibility. I continued to evolve the accessibility switcher, adding a series of buttons to change the foreground and background colors of the email, to create a digital version of the translucent colored sheets used by people with dyslexia and Alzheimer's, to facilitate their reading.