Through marketing digitization, only reducing the cost of marketing labor can only slightly reduce the overall marketing cost. We need to reduce marketing costs and increase conversion rates through precise and intelligent marketing to create higher revenue. After all, it only realizes the digitalization of marketing, only reduces the cost of marketing labor, and does not improve the conversion rate of marketing. Next, the author will combine his own business practice and industry exchanges to share how to achieve precise marketing and intelligent marketing from the aspect of marketing product design, so as to better achieve cost reduction and efficiency increase. 2. Marketing product design The author believes that the marketing platform should be all-platform, digital, precise and intelligent.
A marketing platform that can realize full-platform, digital, precise and intelligent needs to include four modules: user portrait, marketing material center, automated marketing strategy center, and marketing report. User portraits mainly include user tags, and then user groups are divided according to user tags. The marketing material Bulk SMS Service center includes three aspects: copywriting, pictures, and videos, which is convenient for marketers to manage marketing materials. At the same time, marketers can quickly organize and output new marketing materials with the help of existing marketing materials, and can complete the marketing work faster. The automated marketing strategy is to configure the marketing strategy based on the user portrait and the marketing material center. The marketing strategy includes the marketing crowd, marketing time, marketing channels, and marketing interest points (marketing stimulation points for users). The marketing report mainly displays the key indicators such as marketing cost, conversion rate, and revenue after the implementation of the marketing strategy. 3. How to Precise and Smart Marketing The author sees a lot of sharing online mainly around how to help companies complete digital marketing, but just completing digital marketing cannot better solve the core goal of reducing corporate marketing costs and improving marketing efficiency.
The author believes that digitalization is only the basic capability characteristic of the marketing platform, and more importantly, it is more important to further complete the precision and intelligence of marketing on the basis of marketing digitalization, so as to help enterprises better reduce marketing costs and improve marketing efficiency . "Hua" is the main pill to cure the disease of "increasing income without increasing profits". 1. Precision Marketing To build a precise marketing platform, it is necessary to achieve a finer functional granularity in the product design of the marketing platform. After all, it only requires the marketing platform to pursue a wide range of functions in product design. In the end, it can only get a "big and comprehensive" "flashy" marketing platform. Such a marketing platform can only write ppt to report the "flicker" business If the business side who doesn't know the truth is misunderstood as being very powerful, it will not be able to achieve better precision.