It's easy to write and design for yourself or people like you. It 's so much harder to write and design for people different from you. Embracing and representing these different experiences is key to creating more inclusive messaging programs. There are three good ways to do this. Use various imagesAlthough stock photography and graphics don't have the best reputation, they are still used in email marketing. Unfortunately, so many of these resources feature affluent, white, Western, able-bodied, cisgender people. I hate to tell you this, but the majority of the world doesn't fit neatly into all of these categories. By using these resources, we actively exclude people from our campaigns. Fortunately, many traditional stock resource providers and a host of new companies are embracing diversity in their assets.
Shayna Hodkin has a great roundup of resources from the start of the year on the InVision blog. Although they're all relatively new, most industry behemoths, like Shutterstock, If you're working with an in-house team or agency, encourage them to hire a E-Commerce Photo Editing Service diverse group of models and locations to create more inclusive content. Translate and localize contentMore and more marketers are sending to a global audience. While this comes with legal and technical challenges, such as adhering to laws like CASL and GDPR, it also comes with challenges in creating inclusive emails. If you are emailing specific segments based on location, you should translate that content as a first step. But many translations do not take local idioms, customs and norms into account.
Using online services and computers to translate content can be quick and cost effective, but without the help of local native speakers we run the risk of sending an email that can be confusing and fun to one hand or offensive and dangerous on the other. . In localizing content, we take into account the cultural differences between different groups of subscribers and adapt an email's copy, visuals and design to best include them. Hire more diverse teams Finally, you should try to hire more diverse groups of people. While it's common to hear whether or not a candidate fits the culture, it often leads to homogeneity in the workplace and the perpetuation of the same biases.