I probably have some of my own support and forum content on my own site. This could be a mine of great content ideas. What do my users frequently ask here? What are popular feature requests? While I can't immediately create these Banner Design for my clients, detailing a great way to do this manually/outside of my software could be a very popular content asset (and will likely map to a Banner Design search term my prospects search for - if a segment of your target market is struggling with a problem, more people are virtually guaranteed to have the same problem). You can also use the same approach to check out your competitors' forums and support content . If they feature a specific support question on Banner Design the main page of their support section, it's probably because it's a common problem that their users (who are probably my direct leads or have very similar issues to my prospects).
You can think the same for hot topics Banner Design on their forums, feature requests from their users, and more. If Zenefits is a direct competitor to my HR software vendor, I can see at a glance in their help section how they categorize common questions and issues: B2B Competitor Keyword Analysis via Support Content Analysis. Beyond that, I can plug that subdomain into a tool like SEMrush to see which search terms Banner Design are specifically driving traffic to their help subdomain: Example of using SEM Rush for competitive keyword research for B2B companies Here is a treasure trove of possible content topics that I know my prospects are likely to be interested in. As I dig into the support sections of Banner Design several competitors, I will again see common themes in the targeted topics and questions that come up frequently for me. Banner Design 4. Content your customers and prospects consume
What sites do your prospects read frequently? As with conference organizers, Banner Design publishers have a strong vested Banner Design interest in writing about topics that interest their audience, so if you can identify the publications your prospects are reading, you can run those sites through tools like SEMrush (to see the terms that drive the most traffic to those sites), as well as tools like BuzzSumo (to see what Banner Design content is being shared most frequently).