Google later confirmed that there was nothing specific to optimize for and that BERT affects almost every search performed. September 2019 Core Update Google announced this extensive core algorithm update in advance. The industry weighed in after its rollout, company employee list and many speculated that it was targeting link spam. June 2019 Core Update and Site Diversity Update Google pre-announced this update, which seemed to focus on fixing how the algorithm evaluated links.
It put more weight on a site's domain authority and inbound link reliability. In my opinion, the “reliability” component of the EAT factors has become more important. And it went beyond SEO to include a fix for sentiment detection. Note that this places the issue of company employee list ranking loss firmly on marketing in general… No wonder Google said there is nothing sites can do specifically to “fix” their rankings after running a major update. Play with user sentiment, pair sentiment and quality,
and prepare to die. The search engine simultaneously released a separate site diversity update. The stated objective was to diversify the search results. For most queries, users no longer see a domain appear more than twice in the top-ranked results, making it harder for company employee list a site to organically “saturate” a topic. Dangers: Sites with too low a percentage of backlinks from trusted websites may have dropped. Those who used to have multiple pages ranking for a single query also lost SERP real estate.