I've been on a conference craze for the past few months, I've been to the west coast three times (Portland once and Seattle twice), as well as Image Masking attended two digital marketing conferences in my city native, Boston. As much as I love Seattle's mountain-lined backdrop, hipster-style seafood, and decoratively-brewed lattes, I'm ready to enjoy the rest of my summer in New England on the east coast without the fights of six o'clock. My last effort was to attend one of the most famous conferences in the SEO world, MozCon, and what a quality Image Masking event it was. The show sells out year after year, and with only one speaker trail gracing the stage, I knew the quality of the presentations would be high.
Let's face it, Rand Fishkin is like the Leonardo DiCaprio of digital marketing. So yes, my expectations were high, especially after seeing Image Masking some great speakers at SearchLove, Unbounce, SMX Advanced, and HeroConf, but I'm happy to report that I wasn't disappointed. My expertise does not lie in SEO, so I was happy to see that there were sessions on PPC, content marketing, social media, and other creative marketing tactics. So let's dive into five tips you should implement Image Masking in your own marketing efforts ASAP. This is me, proud to be a MozCon partner, at the WordStream booth. Tip 1: Take a step back from research Image Masking and go the extra mile for your customers - Wil Reynolds, Founder of Seer Interactive WordStream founder Larry Kim, a frequent speaker himself, told me long before Wil took the stage that his presentation would be one of the best. And he was right.
Wil took to the stage infused with energy and was able to quickly get the crowd excited even after several hours of lectures and a pub crawl the night before. Wil's main message was that marketers need to take a step back and not focus on Image Masking stealing the 1 organic spot on the SERP and put a much greater effort into improving their customer happiness. "So many of us win at research and lose to people," Wil said. “Once algorithms achieve what we love, brands that are solely focused on Image Masking being 1 will suffer. At some point, winning hearts and minds is going to win on the SERPs.