In this episode of Delivering, host Jason Rodriguez reports on Salesforce Connections, exploring what the Litmus team saw and what it potentially means for email marketers. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag Episode Transcript Conferences are a great way to keep up to date with industry trends. In addition to sessions led by leading experts and occasional workshops, conferences are a great way to connect with others in the industry, discuss challenges and priorities, and keep your finger on the pulse. of a rapidly changing market.
Last week, I had the opportunity to attend and speak at one of the biggest conferences of the year, Salesforce Connections, with a few members of the Litmus team. In this week's episode of Delivering, I'll dive deeper into what we've seen at Connections and what it all means for email marketers everywhere. Welcome to Delivering, a podcast about Image Masking Service strategy, design, development, and the wider email industry. Delivering is brought to you by Litmus, the creative platform used by 600,000+ messaging professionals to design, test, analyze and collaborate on better messaging campaigns for happier subscribers. Learn more and try Litmus free for seven days at litmus.com. One of the biggest conferences of the year, Salesforce Connections, took place last week in Chicago.
I had the chance to join the thousands of other marketers (as well as some Litmus colleagues) to see not only what's new in the Salesforce ecosystem, but also the trends that digital marketers are talking about this year. Key points to remember The first thing to know about Salesforce Connections is that it's not just about email. Other events, like our own Litmus Live conferences, dedicate 100% of the content to email marketing. But Salesforce is a massive company, with more than a few clouds under its belt, so a lot happened over the three days. However, two things became clear very quickly: There's a ton of buzz around machine learning and AI, both in emails and in the broader digital marketing landscape. There is still massive interest in email marketing