IAB Technology Lab revised the OpenRTB3.0 protocol in 2018 3. Open a "private market" Some SSPs are in the private market, allowing media to sell high-quality traffic to designated DSPs with specific sales strategies and make one-stop safe purchases. Different from the general RTB market, relying on ADX's open auction method for all DSP demanders, the SSP "private market" fully meets the needs of high-end media. It provides high-quality and Bulk SMS Service high-priced advertising space for high-quality advertisers, provides them with an exclusive trading area with price advantages, optimizes the two-way value flow between the supply side and the demand side, and enables high-quality media and high-end advertisers to conduct business in a controllable market. "End-to-end" closed-loop transactions. This advertising transaction model, on the one hand, provides VIP transaction services for high-quality network traffic, which can be described as a characteristic "private customization", and on the other hand, strengthens the cooperative relationship between the SSP service platform and mainstream media. 4. Enrich the form of advertising In the chaotic and complicated online advertising market, in order to successfully grab the attention of target users, it is necessary to attract the attention of online users with rich for
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