Our new study industry list

As connectivity increases across the country, Pakistanis are using digital in new ways to discover, research, and buy products. Here, Google’s Lars Anthonisen unpacks our latest research to industry list see why keeping up with consumers in the digital era means challenging long-held assumptions. Pakistan’s online population has grown 68% in the last three years.1 Marketers have traditionally relied on digital to boost brand awareness or highlight promotions. But as people become more empowered and influenced by technology, it’s time for marketers to rethink how, when, and industry list where they engage the country’s 74 million online consumers.

Our new study, conducted in partnership with Ipsos and Quantum, revealed there are more opportunities than ever to show up for Pakistani shoppers at every step industry list of the journey. Here are the highlights from our research, as well as some ways brands can encourage Pakistani consumers to take action — both online and in stores. Connect with shoppers online to win their consideration We found that brands are 3-4X more likely to reach Pakistani industry list shoppers online than in stores as they get closer to making a purchase.

Although most consumers end up buying offline, many don’t even step into a store until they’ve made up their minds about what to buy. For instance, 70% of industry list Pakistani shoppers who recently purchased a smartphone never visited a physical store until the point of Nugget1 (2).png Think with Google Source: Ipsos and Quantum, Pakistan, “Path to Purchase 2.0: Understanding the roles, interactions, and impact of touchpoints in consumer path industry list to purchase,” n=shoppers who recently purchased a smartphone, July 2018. Share Instead, more Pakistanis are going online to explore the products they have their eyes on.