Three, the differences of various circles The three category email list product forms of the circle are mentioned above, and now let’s talk about the product differences between them. Because they are all information exchange groups, the core difference lies in who to say (social relationship), what to say (content carrier) and why (core value), so let’s start from these three aspects: 1. To whom (social relations) One center → multiple levels → equal communication category email list In the content circle, opinion leaders and members have huge differences in their cognition of common characteristics,
And only the opinions of opinion leaders are valuable; so category email list members only pay attention to opinion leaders, but they have nothing to do with each other, which makes the flow of information almost central Divergent (opinion leaders → members). In community circles, members' perceptions of common characteristics are more balanced but still different: They have gained different degrees of recognition and formed multiple category email list social levels (administrator → star → member → Xiaobai).
The opinions of higher-level users are category email list more valuable, occupying the main information flow, and information flows from high-level to low-level (for example, bloggers in Xiaohongshu communicate through articles, Xiaobai communicates through comments, the former is the main information flow). In a social circle, all people have similar perceptions of common characteristics, and their opinions are equally valuable. So both status category email list and communication are equal.