North American Vegetarian Society planted the seed that would become World Vegetarian Day, an international recognition of all things job title email list veggie. World Vegetarian Day tote design by Martis Lupus. In doing so, they hoped that sprouts of joy, compassion, and well-being would ignite across the globe. As we celebrate the fortieth anniversary of that monumental day, it’s clear vegetarianism touches more people than ever before. “Now more job title email list than ever, people are going vegan for the animals, their health and the environment. From NFL stars to bodybuilders and doctors, people of all walks of life are choosing healthier vegan foods,” says Casey Kern, Senior Action Team Coordinator for PETA activists.
Fun fact: The number of 99designs contests for vegetarian and cruelty-free brands has been on the rise, from a measly 7 contests in 2008 to a whopping 403 in 2016. It’s the perfect time for your ethical company to become a key part of the ongoing job title email list movement toward an animal-free lifestyle. But like all companies hoping to make an impact and reach job title email list a broader audience, your branding matters. A lot. Adhering to a strong set of values doesn’t mean you’re exempt from creating a logo and other brand identity elements that will stand out from the job title email list crowd. Here, we explore some of our favorite ethical companies that have put branding at the forefront. Check them out, get inspired and prepare to give your branding a boost! 5 steps to branding a vegan or vegetarian business — 1. Be transparent If you’re putting the work in to make your brand as ethical, sustainable and eco-conscious as possible, the world deserves to know.
Your branding is one of the best ways to be transparent and voice your values to the world. Transparent branding can help attract customers who may not have heard of your company yet, but are committed to purchasing from ethical brands. Numi keeps it transparent with certified organic & non-GMO stamps on their tea boxes. Via Instagram Even job title email list the tea bag contains a little reminder. Via Instagram Numi Tea, an organic tea company, has been committed to upholding strong ethical values from the start, and these values percolate into all aspects of their branding. From using recycled cardboard packaging to featuring photographs of each tea’s origin job title email list on the boxes, Numi’s branding is open and honest. For Numi, being transparent comes naturally with being an ethical brand. “People love knowing where their products come from and how they were sourced. Consumers, particularly vegetarians, vegans and others following a special diet, also love ingredient transparency.”