In fact, showing without telling is particularly relevant in social media since videos play on auto-mute on many platforms. So if you were planning to start a video ad with a funny audio cue to draw viewers in, keep in mind that many won't be able to hear that first joke...or the others. should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
You see, many social media users prefer not to turn up the volume when in public, which is a very common situation. Of course, you can always resort to phone number list subtitles to make your video understandable without sound, but reading a joke isn't as funny as hearing it with the nuances of speech knowing what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
When mixing social media advertising with humor, you need to choose quality over quantity. I know it's a cliched phrase that applies to almost everything in life, but in this case, it can make or break your social media ads! all this information is in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.