I have a confession. When I started writing for WordStream, I didn't know the first thing about AdWords. I knew a handful of online Image Masking advertising terms - I knew what pay-per-click ads were - but beyond that I didn't know. I didn't know what cost per conversion meant. I didn't know what the negative keywords were. I didn't know the difference between an ad Image Masking campaign and an ad group. I found learning Japanese literally less intimidating than learning AdWords.
How to learn AdWords without being certified Although I didn't complete my Japanese study, I learned a lot about AdWords, all without Image Masking going through the certification process. Depending on who you ask (or what you do for a living), passing the Google AdWords exam is either absolutely vital or totally unnecessary. Either way, knowing your way around AdWords can be very Image Masking beneficial even if you fail to get certified. 6 Ways to Learn AdWords Fortunately, there are plenty of ways to get familiar with AdWords. In today's post, I will feature six of them.
Some of these resources focus primarily on the basics, while others cover a mix of beginner, intermediate and advanced topics, so there's Image Masking something for everyone. 1. Google Essential AdWords Courses It's no surprise that Google's learning resources on AdWords are some of the best around. Covering a wide range of topics and offering courses based on three Image Masking levels of experience, AdWords Essential Courses should be the first destination on any paid search novice's path to mastery.