These metrics are bounce rate, percentage Country Email List of returning versus new visitors, and frequency and recency of visits. Content sharing metric The content shared by online users is insightful, fresh and informative. In short, they share Country Email List content that they find extremely valuable. By measuring your social shares across multiple networks , you'll understand whether your content resonates with your audience and Country Email List brings value to them.
Engagement metrics Engagement metrics Country Email List go hand in hand with consumption, sharing and retention metrics. In addition to the metrics above, you should also track comments on each post, as they can tell you how your content is affecting Country Email List your audience. Page depth and session duration are also critical. In other words, you want to know how much time people spend on your site per session , and how many pages Country Email List they visit. Finally, keep the social chat going . Many social media monitoring tools let you know what users think of you by notifying you when they mention you. Quality of potential customers.
Analytics gives you the opportunity to Country Email List understand what content formats are right for your audience and turn them into conversions . That is, you can visit Conversion Visualization to track the quality Country Email List of your leads. Lead quality Tools to measure content virality Now that you know what content marketing metrics to track, let's focus on some powerful tools that will help you track your content virality . Social media monitoring tools such as Talkwalker. Lets you set keywords to track and notify you when someone uses them . That way, you'll stay on top of social media mentions , track user sentiment , and see Country Email List how many people are talking about you. Hashtag tracking tools such as Display Purpose, Talkwalker Hashtag Tracker, TweetDeck, and TweetChat. Using these tools, you will track your content sharing and see who is sharing your content. OneMillionTweetMap maps hashtag usage around the world and gives you an idea of ?