This is how Nabil Alouani , a specialist in marketing and neuroscience, exposes it in an article published in Better Marketing , in which he recounts his experience when he realized such a delicacy of marketing on the Google video platform. One word makes the difference. It is no secret to phone number list anyone that YouTube is trying to grow its Premium service and for this it has made various changes at the platform, service, content and user experience level, but we know that this is not enough, the product has to be sold. Well, one of the ways it is doing it is through the ad that appears before a video is played, it usually appears when entering the mobile app or every certain period of time (it also applies to the web version).
A commercial that may seem obvious and even annoying that many users will surely ignore or skip.However, according to phone number list Alouani, the ad employs a subtle marketing device that, from his point of view, is very effective. We've all seen that message box that, instead of giving the option to "skip ad", says "skip test". For the specialist, this is the key to attracting and convincing the consumer or, in this case, the user. Why? He explains that it is not a random or capricious choice of the word, on the contrary, it has an intention that is linked to psychology. In this regard.
He details that according to psychological studies, the human mind is more sensitive to losses than to gains. This is exemplified by the phone number list act of finding 10 dollars by chance, the fortune generates 100 positive emotional points, but otherwise, losing 10 dollars, this represents an impact of 200 negative emotional points. In that sense, he adds that this is what YouTube is doing, that is, it is subtly appealing to loss aversion as a marketing tool. How? The user is not asked if they want to skip the ad, but to skip the trial version, so they are more likely to click on the 'free trial month' option.