As This Old Marketing nears its 150th recording, Joe Pulizzi and Robert Rose philosophically explain why podcasting is so powerful and the rookie Jewelry Retouching mistakes they now avoid. A handful of marketers have been predicting a spike in podcasting for the past few years. Although a strong surge has not materialized, audio content is gaining Jewelry Retouching popularity year by year. According to the Pew Research Foundation, the percentage of Americans who listened to a podcast in the previous 30 days more than doubled between 2008 and 2016 . The numbers seem better among young Americans. A study by ypulse found that 35% of millennials between the ages of 18 and 34 regularly follow at least one podcast. 35% of millennials aged 18-34 regularly follow at least one via .
Click To Tweet The % of Americans who listened to a w/ in the last 30 days doubled from 2008 to 2016 via pewresearch. Click to tweet Is it high time for an audio revolution? The New York Times reports that many amateur podcasters are turning professional as major media companies invest in this new form of digital publishing (May 7, 2016. Advertisers are also Jewelry Retouching getting in on the action: they expect to spend $35 million on podcasts in 2016 (Wall Street Journal, February 18, 2016). And even a few big VC deals in the space signal Jewelry Retouching that the industry may be on the verge of growing even more. How To Jump On The Podcasting Trend [Growth Tips & Tools] Ready to start a podcast? As content-rich brands consider new channels, podcasting should be on the table, say Joe Pulizzi and Robert Rose, hosts of This Old Marketing.
Podcasting is different because it's an extremely intimate way to interact with your audience," says Rose, chief content adviser at the Content Jewelry Retouching Marketing Institute. “Joe and I share our family and personal lives on the show, and often those are issues that Jewelry Retouching other people struggle with. People come up to me all the time, asking me something very personal that I shared on the podcast. I think being inside someone's head when their voice comes through these headphones is a wonderful experience.