This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this post-Content Marketing World edition of our show, Robert and I give a play-by-play on this year's big event. Additionally, we discuss whether more or Jewelry Retouching less content will ultimately win for brands and offer our thoughts on why Jewelry Retouching YouTube is changing its advertising model. Our rants and raves include new contextual content search and a new content program from Starbucks. Next, we conclude with an example from Jewelry Retouching Kodak of the week. This week's show (Recorded live September 12, 2016; duration: 1:04:55) Download this week 's This Old Marketing PNR podcast . If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes .
1. Content Marketing in the News The Future is More Content A recent article on BuzzSumo finds that content marketers have not yet reached their peak level of content production, leaving plenty of room for further increases the volume of content that Jewelry Retouching brands and publishers can produce. While this trend is definitely leading to increased traffic, Robert and I wonder if this is really a positive result. We discuss our belief that traffic is Jewelry Retouching meaningless unless it also contributes to desired behavioral changes. YouTube has begun to assert its right to avoid placing ads on content that brands might find objectionable - regardless of whether the content match could really be contextually appropriate for the advertiser.
Notable YouTube content creators complain that YouTube never consulted them about these changes; but Robert and I have little sympathy here, because anyone running a free channel should expect that the rules of engagement could change Jewelry Retouching at any time. If you're using a free channel, expect rules of engagement to change at any time, says . Click to tweet The Seductive Power of the Dark Side [Leased Lands] 2. Sponsor (39:49) ON24 : Webinars have become the Jewelry Retouching most important marketing tool for generating leads and generating new business, but are you satisfied with the performance of your webinars.