Email and click on a specific link that appears there. In this article, we will offer you 13 tips to improve your ctr. Segment the audience 42% of marketers are still not taking advantage of audience segmentation, losing a good share of potential customers. Do not repeat this mistake. Develop an email marketing strategy for each segment, which will help you increase your sales. Possible segmentation criteria: gender and geographical location; loyal customers and new subscribers; browsed content; incomplete orders; inactive subscribers.
These are just basic examples. You can create as many groups as you want depending on the specifics of your business. To segment your mailing list, explore your company mailing list audience or send out a questionnaire, like the one you can see below. Email survey offer your subscribers to choose the categories of goods they are likely to buy or the information they wish to receive. Provide relevant content the quality of your content directly influences the image of your business and the loyalty of your customers, which, in turn, affects the click-through rate. The content of your email should always be relevant. Know your audience and strive to give them exactly what they need. For example, if you sell pet food, don't bombard your subscribers with endless queues of pet-related products. Instead, prepare pet care tutorials: users will read your email because of its practical value. For example, new
Right by purina subscribers receive the following email:digest email use situational factors don't overlook the magical effect of situational and seasonal factors when sending your email. For example, offer your followers a selection of sunglasses at special prices at the beginning of summer. Use adaptive models two-thirds of all emails are read on mobile devices, and the share is growing every year. Given this trend, make sure your email looks great on any device. If the elements of the email template are misplaced, there is virtually no chance that the links in the email will get many clicks. To keep everything running smoothly, it's important to create several test emails before sending the final variation