Many people get into content marketing because they've been inspired by all the success stories and case studies they've read. You know what I'm talking Jewelry Retouching about, content marketing for content marketing's sake. But while content marketing sounds simple, measuring its success can be tricky in practice. Customer journey mapping, attribution modeling, and segmentation can help you improve and more accurately measure your Jewelry Retouching content marketing efforts. marketing tools for research, engagement, measurement, workflow and visuals 1 wherever the customer Jewelry Retouching is in the lead cycle. It also aligns your content efforts with personas and identifies gaps and optimization opportunities within your content. First, document the five stages of your customer's journey: Awareness, Interest, Evaluation, Decision, and Retention.
Using Microsoft Excel or Google Sheets should suffice. document-customer-journey Image source: Blast Analytics and Marketing: Customer Journey Mapping Next, create goals and key performance indicators (KPIs) for each step. For example, your overall Jewelry Retouching goal might be to increase leads by 15% or increase white paper downloads by 50%. Either way, every stage of the customer journey can lead to these goals and should have KPIs to keep you on track. Consider tracking the following KPIs to get started: Awareness – keyword rankings, impressions Jewelry Retouching and overall search visibility Interest . A successful attribution model will help you see how your marketing channels work together to create a lead, conversion, or sale, while ultimately identifying where to invest resources. Start by finding the attribution model that best suits your needs.
Some common attribution models include: First contact attribution - all credit is given to the first point of customer contact Attribution to last contact - all credit is given to the last point of customer contact Linear attribution - credit is distributed evenly across all customer touchpoints Time decay attribution – credit is given to each touchpoint based on the Jewelry Retouching time elapsed between the first touchpoint and conversion Participation attribution – full credit is given to each touchpoint that participated in a conversion Position-based attribution – a majority of the credit Jewelry Retouching is given to the first and last touchpoints and any remaining credit is evenly distributed among the middle touchpoints The key is to find a model that balances the data you need without being too complex, which could lead to analysis paralysis (especially with less mature marketing and analytics teams).