All things being equal, content that generates results over a long period of time will outweigh content with a shorter lifespan. But time is a tough thing in content marketing. With 9,100 tweets scrolling per second, the average life of a single tweet is no more Jewelry Retouching than 18 minutes. Twitter is our live radio show, Facebook is live TV. The content doesn't stay there, but gets swept away by the next update almost as soon as you hit the post. With 9100 tweets Jewelry Retouching scrolling per second, the average life of a tweet is no more than 18 minutes via @moz. Click to tweet If you want to save your content from the sad fate of being forgotten and left to die immediately after you post, take advantage of these three techniques to extend the life of your content from 18 minutes to forever. 4 secrets to building social momentum
1. Share multiple times to double the life of your content Whatever goal you're pursuing (engagement, subscribers, traffic, leads, or even revenue), it's all about getting your content read by the people you're targeting. Yet you know – or you should know – that when you distribute your content on social media, hardly anyone sees it. And that makes sense: most Jewelry Retouching people don't spend all day on Facebook or Twitter looking for things to read! When you distribute your hardly anyone sees it says @JulieGTR. Click to tweet Even using Jewelry Retouching email isn't a foolproof technique to ensure your content is seen by the right people: if you include three blog posts per newsletter and you have an impressive 15% overall click-through rate, that means that one of the blog posts is probably seen by only 5% of your subscribers.
That means 95% haven't seen it. That's a lot of people who missed seeing this content. Mark Traphagen, senior director of online marketing at Stone Temple Consulting, shared the same content multiple times over several weeks. As he reports, “Each of the Jewelry Retouching later shares that 'hit' generated more than half the traffic that the original Jewelry Retouching share did. This is traffic that we would never have had if we had only shared once. " stone-temple-council Source: Stone Temple Consulting Why don't marketers share their content multiple times? Some want to focus on “the next thing”. Others say they don't want to spam their audience.