As a marketer, you likely have a full marketing stack — tools to help you create compelling content, promote it, and more. But what tools help Jewelry Retouching you understand the issues of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to Deloitte. Companies that focus Jewelry Retouching on their customers are 60% more profitable than those that don't say deloitte. Click to tweet Similar results can apply to customer-centric content. These three tactics will help get insights from your customers. You will understand their needs, their challenges and what they want to know more about. Then you can take that information and turn it into conversion-focused content.
Let's dig. 1. Look at your website visitors Users who visit your website, app, or online store are a gold mine of information. What better place to look for content ideas than your own users? Users visiting your website, app or online store are Jewelry Retouching a gold mine of information, says The TomWhatley . Click to tweet To gather this information, Google Analytics is usually the first and obvious place to look – find out what content on your site your audience is already Jewelry Retouching interacting with. To do this, open Google Analytics and head to Behavior > Site Content > All Pages and make sure the results are sorted by pageviews: customer-research-tactics-google-analytics Click to enlarge In this example,
They have a great time there - except for the e-book, which is a landing page. But Google Analytics only shows us surface data and it is difficult to Jewelry Retouching classify this data in one place. One tool that solves this problem is , a customer intelligence Jewelry Retouching platform that creates a profile for every website visitor, app user, and customer. It pulls data from multiple sources (live chat, email, etc.) to fill in the gaps. customer-research-tactics Where Google Analytics gives us quantitative insight, Woopra assigns it to individual users.